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<title>BBC Knowledge</title>

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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">BBC Knowledge</span></span>

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</style><div role="note" class="hatnote navigation-not-searchable">This article is about the UK television channel that ran from 1999 to 2002. For the current channel launched in 2002, see <a href="BBC_Four" title="BBC Four">BBC Four</a>. For the international television channel launched in 2007, see <a href="BBC_Knowledge_(international)" title="BBC Knowledge (international)">BBC Knowledge (international)</a>. For the magazine, see <a href="BBC_Knowledge_(magazine)" title="BBC Knowledge (magazine)">BBC Knowledge (magazine)</a>.</div>

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</style><table class="infobox vcard ib-tv-channel"><caption class="infobox-title fn org">BBC Knowledge</caption><tbody><tr><td colspan="2" class="infobox-image"><div class="infobox-caption">Logo used from 1999 to 2002</div></td></tr><tr><th colspan="2" class="infobox-header notheme">Programming</th></tr><tr><th scope="row" class="infobox-label">Picture format</th><td class="infobox-data"><a href="576i" title="576i">576i</a> (<a href="16%3A9" class="mw-redirect" title="16:9">16:9</a> <a href="Standard-definition_television" title="Standard-definition television">SDTV</a>)</td></tr><tr><th colspan="2" class="infobox-header notheme">Ownership</th></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data"><a href="BBC" title="BBC">BBC</a></td></tr><tr><th scope="row" class="infobox-label">Sister channels</th><td class="infobox-data"><a href="BBC_One" title="BBC One">BBC One</a><br><a href="BBC_Two" title="BBC Two">BBC Two</a><br><a href="BBC_News_(British_TV_channel)" title="BBC News (British TV channel)">BBC News 24</a><br><a href="BBC_Parliament" title="BBC Parliament">BBC Parliament</a><br><a href="BBC_Choice" title="BBC Choice">BBC Choice</a></td></tr><tr><th colspan="2" class="infobox-header notheme">History</th></tr><tr><th scope="row" class="infobox-label">Launched</th><td class="infobox-data">1 June 1999<span style="display:none"> (<span class="bday dtstart published updated">1999-06-01</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Closed</th><td class="infobox-data">2 March 2002<span style="display: none;"> (<span class="dtend">2002-03-02</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Replaced by</th><td class="infobox-data"><a href="BBC_Four" title="BBC Four">BBC Four</a></td></tr><tr class="ib-tv-channel-availability"><th colspan="2" class="infobox-header notheme">Availability <br>(at time of closure)</th></tr><tr><td colspan="2" class="infobox-full-data"></td></tr><tr><th colspan="2" class="infobox-header" style="background-color: #efefef; color: #202122;">Terrestrial</th></tr><tr><th scope="row" class="infobox-label"><a href="ITV_Digital" title="ITV Digital">ITV Digital</a></th><td class="infobox-data">Channel 13</td></tr><tr style="display:none"><td colspan="2">

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<p><b>BBC Knowledge</b> was a British television channel which was owned by the BBC and was launched on 1 June 1999, broadcasting documentary, cultural and educational programmes. It was shut down permanently on 2 March 2002, and was replaced by <a href="BBC_Four" title="BBC Four">BBC Four</a>.

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<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

<div class="mw-heading mw-heading3"><h3 id="Background">Background</h3></div>

<p>The BBC had been wanting to expand into the digital television market for a number of years, as their Director-General <a href="Sir_John_Birt" class="mw-redirect" title="Sir John Birt">Sir John Birt</a> said, "The BBC has always been a pioneer of technology".<sup id="cite_ref-bbcdigital_1-0" class="reference"><a href="#cite_note-bbcdigital-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Originally this was by their association with Flextech, which spawned the <a href="UKTV" title="UKTV">UKTV</a> network. Both companies had different ideas on how the new channels would be run: the BBC wanted the channels branded as BBC channels, but Flextech wanted the channels to contain advertising. The BBC refused, stating that no domestic BBC channel should carry advertising.

</p><p>In the end a compromise was made: Two of the channels would launch as BBC channels: <b>BBC Showcase</b> (later became <a href="BBC_Choice" title="BBC Choice">BBC Choice</a>), and the then called <b>BBC Learning</b>, with the remainder of the channels being launched as the UKTV network, intended to be BBC in all but name. Prior to the launch, the channel changed name from BBC Learning to BBC Knowledge.<sup id="cite_ref-bbcdigital_1-1" class="reference"><a href="#cite_note-bbcdigital-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading3"><h3 id="Launch">Launch</h3></div>

<p>The channel launched on 1 June 1999,<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> broadcasting for six hours each day. The new channel had plans to be a new, multimedia channel, operating across television, <a href="BBC_Online" title="BBC Online">online</a> and on <a href="BBC_Red_Button" title="BBC Red Button">interactive television</a>, and showing educational and informative programming. The channel's original schedule style was initially a 'bright and breezy' approach to education, aimed at both adults and children, with viewers encouraged to get involved and contribute to the programming. Original programmes included a <a href="General_Certificate_of_Secondary_Education" class="mw-redirect" title="General Certificate of Secondary Education">GCSE</a> survival guide based upon the popular BBC series "<a href="BBC_Bitesize" title="BBC Bitesize">Bitesize</a>", entitled "Bitesize Etc" and the technology series The Kit, a technology and computing programme aimed at getting viewers online and embracing digital.

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<div class="mw-heading mw-heading3"><h3 id="Relaunch">Relaunch</h3></div>

<p>A few years into the channel's existence, it was becoming clear that the channel's original format was not working in its aim of interacting with viewers and making learning fun. The channel was receiving consistently poor ratings, and the BBC decided to relaunch the channel. The relaunched channel was given a new visual identity, and from 17 November 2001 became 24-hour channel, caused by the move of BBC Knowledge from the SDN to the BBC <a href="Multiplexing" title="Multiplexing">multiplex</a> on the DTT service. In addition to this, the format was changed to a serious, documentary channel with scheduling arranged into 'zones' depending on topics.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup>

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<div class="mw-heading mw-heading3"><h3 id="Closure">Closure</h3></div>

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<p>However, the real reason for the shift in programming was because the incumbent government delayed approving new BBC digital plans. BBC Three and Four were planned to have launched in 2001 but because of the plans being delayed, instead the BBC decided to relaunch the two channels in the meantime with the new programming. It had been planned since October 2000 that Knowledge would be replaced with BBC Four. Eventually the new digital plans were approved, in February 2002 the hours were cut back for <a href="CBeebies" title="CBeebies">CBeebies</a> to launch the new channel. BBC Knowledge was closed down in the final hours of 2 March 2002, and BBC Four replaced it the next day.

</p><p>BBC Knowledge from mid-2001 was essentially a test platform for the style of the new channel.

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<div class="mw-heading mw-heading2"><h2 id="Visual_identity">Visual identity</h2></div>

<div role="note" class="hatnote navigation-not-searchable">Main article: <a href="BBC_Four_idents" title="BBC Four idents">BBC Four idents</a></div>

<p><br>

The launch identity consisted of cartoon characters climbing 'ladders of learning' between clouds against an orange background. Illustrator Michael Sheehy designed the idents. A white, <a href="Logo_of_the_BBC#1990s" title="Logo of the BBC">BBC logo</a> with 'Knowledge' after it in capital letters was located at the bottom of the screen. The ident image would also be present in the background of the end promotions, channel menus advertising upcoming programmes, and in video links presented by members of the public. In addition to this, a <a href="Digital_on-screen_graphic" title="Digital on-screen graphic">DOG</a> was used on the channel, located in the top left of the screen, which displayed the web address for the channel, linking in with the interactive learning element, however this was replaced with the BBC Knowledge logo before too long.

</p><p>Later on, the idents changed to follow a strand layout, with different idents for each strand. These featured an object, before a fact about it related to the strand appears and ends on an image with the strand name shown clearly on screen, with a letter encircled at the centre of the screen. It is unclear whether these idents were replacements of the animated idents, or complementary to them, however it appears they complemented them, with these idents being used in the stranded sections, with the animated idents used for general interest programming.

</p><p>Following the relaunch in 2001, all different idents were dropped in favour of a single ident, featuring numerous circles made out of different structures reflecting the new strands.

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<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/hi/entertainment/174535.stm">"BBC unveils digital TV"</a>. <i>BBC</i>. 21 September 1998<span class="reference-accessdate">. Retrieved <span class="nowrap">19 June</span> 2016</span>.</cite></span>

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<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://news.bbc.co.uk/1/hi/education/355646.stm">BBC launches digital learning channel</a> BBC News, 30 May 1999</span>

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<li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.tvradiobits.co.uk/idents/bbcknowledge.htm">BBC Knowledge 1999-2002</a> TV & Radio Bits</span>

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<li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.tvradiobits.co.uk/tellyyears/launchtv.htm#choice">BBC Knowledge Launch Schedule</a> TV & Radio Bits</span>

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<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

<ul><li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120207010843/http://www2.tv-ark.org.uk/otherchannels/bbcknowledge.html">BBC Knowledge at TV Ark</a></li></ul>

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</style><div id="BBC_Television461" style="font-size:114%;margin:0 4em"><a href="BBC_Television" title="BBC Television"><span class="tmp-color" style="color:white">BBC Television</span></a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2" style="background: #F0E0E0;"><div><a href="BBC" title="BBC">BBC</a></div></td></tr><tr><th scope="row" class="navbox-group" style="background: #F0E0E0;;width:1%;text-align:left">UK channels</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="BBC_One_Northern_Ireland" title="BBC One Northern Ireland">Northern Ireland</a></li>

<li><a href="BBC_One_Scotland" title="BBC One Scotland">Scotland</a></li>

<li><a href="BBC_One_Wales" title="BBC One Wales">Wales</a></li></ul></li>

<ul><li><a href="BBC_Two_Northern_Ireland" title="BBC Two Northern Ireland">Northern Ireland</a></li>

<li><a href="BBC_Two_Wales" title="BBC Two Wales">Wales</a></li></ul></li>

<li><a href="BBC_Three" title="BBC Three">BBC Three</a></li>

<li><a href="BBC_Parliament" title="BBC Parliament">BBC Parliament</a></li>

<li><a href="BBC_Scotland_(TV_channel)" title="BBC Scotland (TV channel)">BBC Scotland</a></li>

<li><a href="CBeebies" title="CBeebies">CBeebies</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="background: #F0E0E0;;width:1%;text-align:left">UK nations<br>and regions</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="BBC_Scotland" title="BBC Scotland">Scotland</a></li>

<li><a href="BBC_Cymru_Wales" title="BBC Cymru Wales">Wales</a></li>

<li><a href="BBC_Northern_Ireland" title="BBC Northern Ireland">Northern Ireland</a></li>

<li><a href="BBC_North_East_and_Cumbria" title="BBC North East and Cumbria">North East and Cumbria</a></li>

<li><a href="BBC_North_West" title="BBC North West">North West</a></li>

<li><a href="BBC_Yorkshire" title="BBC Yorkshire">Yorkshire</a></li>

<li><a href="BBC_Yorkshire_and_Lincolnshire" title="BBC Yorkshire and Lincolnshire">Yorkshire and Lincolnshire</a></li>

<li><a href="BBC_West_Midlands" title="BBC West Midlands">West Midlands</a></li>

<li><a href="BBC_East_Midlands" title="BBC East Midlands">East Midlands</a></li>

<li><a href="BBC_London" title="BBC London">London</a></li>

<li><a href="BBC_South_West" title="BBC South West">South West</a></li>

<li><a href="BBC_South" title="BBC South">South</a></li>

<li><a href="BBC_South_East" title="BBC South East">South East</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="background: #F0E0E0;;width:1%;text-align:left">Services and<br>programming<br>blocks</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="BBC_iPlayer" title="BBC iPlayer">BBC iPlayer</a></li>

<li><a href="BBC_Learning_Zone" title="BBC Learning Zone">BBC Learning Zone</a></li>

<li><a href="BBC_Music" title="BBC Music">BBC Music</a></li>

<li><a href="BBC_Red_Button" title="BBC Red Button">BBC Red Button</a></li>

<li><a href="BBC_Schools" title="BBC Schools">BBC Schools</a></li>

<li><a href="BBC_Sport" title="BBC Sport">BBC Sport</a></li>

<li><a href="BBC_Switch" title="BBC Switch">BBC Switch</a></li>

<li><a href="BBC_Weather" title="BBC Weather">BBC Weather</a></li>

<li><a href="CBeebies" title="CBeebies">CBeebies</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="background: #F0E0E0;;width:1%;text-align:left">UKTV<br>channels</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="U%26Alibi" title="U&Alibi">U&Alibi</a></li>

<li><a href="U%26Drama" title="U&Drama">U&Drama</a></li>

<li><a href="U%26Yesterday" title="U&Yesterday">U&Yesterday</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="background: #F0E0E0;;width:1%;text-align:left"><a href="International_BBC_television_channels" title="International BBC television channels">International<br>channels</a> and<br>joint ventures</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="BritBox" title="BritBox">BritBox</a></li>

<li><a href="BBC_America" title="BBC America">BBC America</a></li>

<li><a href="BBC_News_Arabic" title="BBC News Arabic">BBC News Arabic</a></li>

<li>BBC Drama</li>

<li><a href="BBC_Earth_(international_TV_channel)" title="BBC Earth (international TV channel)">BBC Earth</a>

<ul><li><a href="BBC_Earth_(Canadian_TV_channel)" title="BBC Earth (Canadian TV channel)">Canada</a></li>

<li><a href="Sony_BBC_Earth" title="Sony BBC Earth">India</a></li></ul></li>

<li><a href="BBC_First" title="BBC First">BBC First</a>

<ul><li><a href="BBC_First_(Canadian_TV_channel)" title="BBC First (Canadian TV channel)">Canada</a></li>

<li><a href="BBC_First_(Dutch_TV_channel)" class="mw-redirect" title="BBC First (Dutch TV channel)">Netherlands and Belgium</a></li></ul></li>

<li><a href="BBC_HD_(international)" title="BBC HD (international)">BBC HD (international)</a></li>

<li><a href="BBC_Kids" title="BBC Kids">BBC Kids</a> (<a href="BBC_Kids_(Australian_TV_channel)" title="BBC Kids (Australian TV channel)">Australia</a>)</li>

<li><a href="BBC_Lifestyle" title="BBC Lifestyle">BBC Lifestyle</a></li>

<li>BBC Maestro</li>

<li><a href="BBC_Nordic" title="BBC Nordic">BBC Nordic</a></li>

<li><a href="BBC_Persian_Television" title="BBC Persian Television">BBC Persian Television</a></li>

<li><a href="BBC_Player" title="BBC Player">BBC Player</a></li>

<li><a href="BBC_Select_(streaming_service)" title="BBC Select (streaming service)">BBC Select</a></li>

<li><a href="Together_TV" title="Together TV">Together TV</a></li></ul>

</div></td></tr><tr><th scope="row" class="navbox-group" style="background: #F0E0E0;;width:1%;text-align:left">Defunct<br>channels</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">

<ul><li><a href="BBC_Canada" title="BBC Canada">BBC Canada</a></li>

<li><a href="BBC_Choice" title="BBC Choice">BBC Choice</a>

<ul><li><a href="BBC_Choice_Northern_Ireland" title="BBC Choice Northern Ireland">Northern Ireland</a></li>

<li><a href="BBC_Choice_Scotland" title="BBC Choice Scotland">Scotland</a></li>

<li><a href="BBC_Choice_Wales" class="mw-redirect" title="BBC Choice Wales">Wales</a></li></ul></li>

<li><a href="BBC_Entertainment" title="BBC Entertainment">BBC Entertainment</a></li>

<li><a href="BBC_First_(Australian_TV_channel)" title="BBC First (Australian TV channel)">BBC First (Australia)</a></li>

<li><a href="BBC_Japan" title="BBC Japan">BBC Japan</a></li>

<li><a href="BBC_Kids_(Canadian_TV_channel)" title="BBC Kids (Canadian TV channel)">BBC Kids (Canada)</a></li>

<li>BBC Knowledge

<ul>

<li><a href="BBC_Knowledge_(international)" title="BBC Knowledge (international)">international</a></li></ul></li>

<li><a href="BBC_Living" title="BBC Living">BBC Living</a></li>

<li><a href="BBC_Prime" title="BBC Prime">BBC Prime</a></li>

<li><a href="BBC_Select_(1992%E2%80%931995)" title="BBC Select (1992–1995)">BBC Select</a></li>

<li><a href="BBC_TV_Europe" title="BBC TV Europe">BBC TV Europe</a></li>

<li><a href="BBC_World_Service_Television" title="BBC World Service Television">BBC World Service Television</a></li>

<li><a href="BBC_Two_Scotland" title="BBC Two Scotland">BBC Two Scotland</a></li>

<li><a href="UKTV" title="UKTV">UKTV</a> (various channels)</li></ul>

</div></td></tr><tr><td class="navbox-abovebelow" colspan="2" style="background: #F0E0E0;"><div>

<ul><li><span class="noviewer" typeof="mw:File"><span title="Category"></span></span> Category</li></ul>

</div></td></tr></tbody></table></div></div><div><div class="zim-footer">

This article is issued from <a class="external text" title="Last edited on 2025-05-26" href="https://en.wikipedia.org/wiki/?title=BBC_Knowledge&oldid=1292313394">Wikipedia</a>. The text is available under <a class="external text" href="https://creativecommons.org/licenses/by-sa/4.0/deed.en">Creative Commons Attribution-Share Alike 4.0</a> unless otherwise noted. Additional terms may apply for the media files.

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